01 | Problem
iReach: a local search engine service providers who
were facing some problems with their existing app design
and wanted redesign entire application. They also wanted
to build location sharing and location saving functionalities
into their existing app. Due to increasing business competion,
they also needed a chat feature. They asked us to build easy
and simple location experience for the user. With all of that
they needed very minimalistic design.
02 | Approach
Since, it was redesigning process, we got to see what went
wrong with earlier design and what was to be learned from it.
This made our work more easier. Client also provided us the
rough wireframe of their idea, which was kept as a platform
for what we intended to achieve. We were more concerned with
location sharing and location saving feature, which had the
potential to bring more conversions for the client.
02 | UX Design
We were required to ship all the designs within few days,
hence, we used the provided wireframe and only concentrated
on final design. We replaced traditional dashboard navigation
to promising and trending, hidden sidebar navigation. We made
location sharing experience simple and familiar by incorporating chat like UX.
02 | UI Design
We used Google's new Material Design principles to whole
application design. Search list items and tap (saved location)
list items were designed as cards with meaningful click actions.
The main screen was decorated with beautiful, intuitive and meaningful illustrations.