Barpass approached us with a dream to have a platform that
served as a medium between bartenders and customers who want to buy drinks from them. They observed that one critical factor
affecting customer satisfaction is how quickly bartenders takes order from them. They wanted to build easy and fun-filled
drink ordering experience for the user. They also wanted a simple application, providing basic functionalities.
02 | Approach
We knew that this platform had to be designed keeping in mind
that drink ordering time and total wait time for the user should be reduced. So we broke down whole drink ordering and consuming
process into small tasks and concentrated on eack task considering human emotions involved in each task and tried to figure out
which task is painful for the user and how it should be improved. With all this knowledge we arrived at the problem statement and
applied Lean UX to get first MVP.
03 | UX Design
The whole UX process is carried out using lean principles,
since client wanted a quick product delivery time. A deep user research is carried out to understand their behaviors, motivations,
frustrations, emotional triggers. We then considered all user scenarios and designed distinct personas starting from someone
who would use the smartphone for online ordering to the ones who would use it for daily email check. Our goal was to map users paths
flows that take users from their login page towards ordering a drink. The whole process needed to provide value both to the user as well
as the Bar owners. We then arrived at wireframes for each user flows(tasks). We were trying to gauge the best way to make drink ordering
extremely simple, straight forward and to the point. So, the whole
structure of app is kept extremely simple, user friendly and it takes
less than a second to order drinks.
04 | UI Design
We incorporated Google's new Material Design principles
to deliver pixel perfect UI. We also implemented proven usability techniques for online food ordering system and ensured that the app
stood out from the rest and was extremely simple. Logo has been inspired by easy receiving of the drink avoiding all the barriers.
The whole app uses amber and teal color to reflect joy and calmness.
MOBILE AND WEB APPLICATION UI/UX DESIGN
Implement What You Imagine
Barpass UI/UX DESIGN
iReach UI/UX DESIGN
What our clients say about us
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